Internet Advertising Theory And Research

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References
In Schuman, D.W., & Thorsen, E. (Eds) Internet advertising: theory and research. Mahwah, NJ: Lawrence Erlbaum Assoc, Inc. Netpop/U.S. (2006). Study of purchase influencers. Palda, K. S. (1966). The measurement of cumulative advertising effects. ... View Full Source

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Integrated Marketing Communications And Social Media
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COMMUNICATION THEORY (JOUR 515 EA) - Point Park
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Social Media As A Marketing Tool: A Literature Review
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Marketing research - Wikipedia, The Free Encyclopedia
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Basic Marketing Research: Volume 1 - Qualtrics
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Advertising - Wikipedia, The Free Encyclopedia
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Television And Its Viewers Cultivation Theory and Research
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Evaluation Of Advertising Effectiveness Using Agent-Based ...
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